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The TAG (Trustworthy Accountability Group) program, of which Genius Monkey is a proud member and Registered Seal recipient, was established in 2014. It was designed to combat ad fraud, and has become increasingly successful in reducing invalid traffic in the supply chain of today’s digital advertising.
- Multi-year adoption of TAG’s seal programs continued to skyrocket with 102 companies receiving recertification of 139 existing seals
- Year-over-year increases of 176% in recertified companies
- Year-over-year 124% in recertified seals
- 37 companies recertified 62 seals in 2018
- Nearly one in three (30 percent) of the recertified seals were awarded via an independent validation process, rather than self-certification
In March of 2019, TAG recognized more than a hundred companies for having achieved not only their seal recertification for TAG’s Certified Against Fraud, but also Certified Against Piracy, Certified Against Malware, and Inventory Quality Guideline (IQG) programs.
Genius Monkey became one of the earlier companies to earn this TAG seal, as we have always been very aware of the importance of honesty and trustworthiness in the advertising industry. We want our clients to know that we take every measure we can to keep the products purchased with their ad budget free of fraudulent activity. Recent studies reveal that since the initiation of the TAG program, the certified distribution channels that once eliminated 1.48% of fraudulent traffic, now eliminates 83% of it. There is no denying what a substantial increase that is!
TAG is 100% honed-in on stopping fraud, piracy and malware in the supply chain, and boosting transparency so that new issues with crime can’t come to fruition. That should give digital advertisers more leeway to focus on other brand safety issues like viewability, knowing that TAG is like a cop on the beat, fighting crime with along with them.
Because of the success of the program, the number of Recertified Companies has nearly tripled from the prior year’s numbers (from 62 to 139). A simple glance at the list of businesses that are TAG Certified will let you know if your partner or partners are working with this organization.
TAG Certifications may cover individual countries, geographic regions, or the entire globe. In fact, of the 139 seals recertified in 2019, 59% covered global operations, and 76% of the companies who recertified through independent validation, did so covering their global operations.
Genius Monkey is proud to be an example of a company that truly and proactively cares about the dignity of the digital programmatic marketing field. We promise to always perform for our clients in a fashion that boosts high-quality traffic and eliminates a great deal of fraud.
