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Using multiple channels to execute your marketing strategy is, often times, a wise choice. But trying to understand and compare data from multiple channels (such as paid search, social postings, email, traditional marketing, etc.) can be overwhelming and very time-consuming. But how else can you capture all your marketing data in one place in order to gain “big picture” insights?
Three words: Data automation aggregation.
Data automation aggregators are third-party platforms that collect, clean, and consolidate data from multiple sources to create a single, manageable format of value-adding product information to boost insights.
Back in 2009 our founders, Seth Hassell and Clint Ethington, who owned several online properties at the time, wanted to come up with a smarter way to advertise and track the performance of online campaigns. In an effort to develop a more efficient marketing strategy, they came up with a bold new idea–a concept we now call “digital programmatic.”
With the arrival of data automation aggregation solutions, marketers and agencies now have better options for data management and reporting. After all…with all your marketing data collected and analyzed in one place, you can finally focus on what really matters: results.
The Right Tools for Reporting
Performance is always a top-priority for us at Genius Monkey and we pride ourselves on our proven results. But quality performance and results can’t be achieved without the right amount and accurate interpretation of data.
For us, it’s not enough to just tell clients how well their campaigns are doing. We want our clients to see how well they’re performing. We want them to understand what’s specifically working in their campaigns and feel empowered by their success.
And that comes down to reporting.
Using the right monitoring and reporting tools can make (or break) your marketing success. And the strongest tool for those who use multiple vendors is one that can consolidate all your data in one central location for easy viewing. Reporting aggregators such as NinjaCat are leading the way in this field.
Intelligent Integrations In The Mix
At Genius Monkey, we understand how hard it can be for our clients and agencies to run (and effectively manage) numerous reports across multiple marketing mediums, which is why we’re working diligently to integrate with as many reporting aggregators as possible, every single day, to make things easier.
And our most recent integration is NinjaCat. As a trusted reporting and monitoring solution, the NinjaCat platform makes it easy for you to aggregate all of your client’s data in one place by integrating with vast amounts of data sources–including Genius Monkey!
We’re excited to partner with the NinjaCat platform because intelligent integrations (such as this) allow us to offer our clients yet another layer of insight, efficiency and convenience to their programmatic marketing efforts. We know how much work it takes to build a strong company. That’s why we want to make it easier on our clients–and yours–as they work to build a strong company of their own.
Connecting Clients with Convenience
Integrations solve time, maintain accuracy, deliver greater insights, and promote conversion-based actions so you spend less time finding your data, and more time analyzing what it says.
Genius Monkey prides itself on providing top-notch service, tools, and resources for our clients. We’re integrated with other third-party aggregates (in addition to NinjaCat) because intelligent partnerships are just one more way for us to expand our offerings and help clients reach their marketing goals. Look for more partnerships in 2020!
Monitoring ad efforts and reviewing data reports doesn’t have to be a chore. Let Genius Monkey, and our partnered integrations, do the work for you. We’re here to help, with the tools you need, for optimal results.
