Blog & News

September 13, 2023

A Click Isn’t Always a Click

By Jonathan Lee

Getting clicks on your ad can be exciting, but a savvy marketer knows that a click isn’t too impressive on its own – it’s conversions that really count. That said, it is a necessary stepping stone: the moment a customer enters or moves along the sales funnel. A click is a good thing because it...

All About Threads

It isn’t every day that we get brand-new social media that’s immediately worth paying attention to. Yet here we are; Instagram (and therefore Meta) have released the new app Threads, a text-based feed...

The Flexibility of Modern Audio Ads

A crucial skill in marketing is knowing what types of ads work best for each stage of the sales funnel, as well as finding and filling the gaps. Long-thought to be top-of-funnel-only, we here at...

CTV is Here to Stay; What Now?

The COVID pandemic was largely responsible for the explosive growth of CTV in the last few years. The lockdowns left many people looking for new entertainment, and connected TV was a simple solution....

How Will AI Revolutionize the E-commerce Space?

Today’s modern landscape opens up tons of possibilities for business owners and marketers, especially those running things completely online. A myriad of tools are available to help even a...

GA4 is Here: What You Need to Know

Pour one out, friends; Universal Analytics is no more. Unless you’re using 360, then Google Analytics 4 is now your current and only option from Google for tracking data and stats for your website....

Tech Times Names Genius Monkey Best Display Advertising Software

Tech Times is an editorial site that focuses on technology, business, and how they intersect and impact the market. In their mission to bring you the latest news in tech innovation, Tech Times...

How to Recession-Proof Your E-Commerce Store

We can’t see the future, but you can prepare for it now so your e-commerce brand remains resilient through an unexpected downturn. Whether you’ve been working on a plan already or are just now looking...

5 Major Marketing Trends… Are They Worth It?

To follow, or not to follow? What marketing trends are really worth putting your whole energy into these days? We’re here to give our recommendations—based on our years of data and experience in the...

The Key to Making a Sale is Not Actually Selling; It’s This

The customer is smarter, faster, and more educated than ever before. They want a better customer experience that includes all the information they can get their hands on. How do we do that? By giving...

Genius Monkey Improves Measurement and Viewability for CTV through DoubleVerify

DoubleVerify recently created an ad verification solution that can verify an ad’s viewability for connected TV. They launched this ad verification in February 2023, allowing advertisers to determine...