What is your target audience up to? Quite a bit, in fact. The prospective consumers you’re hoping to reach are doing all sorts of things at any given moment. Some are entirely disconnected from...

Take a look around. The next time you’re at a red light, count the number of earbud-wearing drivers you see. The next time the dog needs a walk, try to spot the elusive media-less runner. What...

How much can any one person do entirely on their own? The question is, of course, rhetorical. Even the most competent human being presently moving about modern society is dependent on countless...

There’s so much of it - video footage, that is. The art/act of filming dates back well over a century… nearly a century-and-a-half, in fact. And during its early decades, the opportunity...

As anyone with more than three hours of corporate experience has perhaps observed and noted, it is true that all major companies presently doing business have to exist in two ways: 1. In the...

Using multiple channels to execute your marketing strategy is, often times, a wise choice. But trying to understand and compare data from multiple channels (such as paid search, social postings,...

This month marks the 10-year anniversary of Genius Monkey. The Genius Monkey dream began back in 2009 when digital advertising as we know it today didn’t yet exist. In fact the word...

First Things First First impressions are certainly important. But in today’s world, where consumers are in control of their journey and spend over 50% of their time on a digital device,1 first...

Here at Genius Monkey, we’re constantly innovating new ways to provide value to our clients for their digital programmatic ad needs. And one of the most important (and popular) offerings...

Digital ad fraud is rampant across the globe, costing the advertising industry billions each year and deeply cutting into the bottom line of countless brands. Due to its uncanny ability to detect,...