Middle-sized to larger companies tend to keep knowledgeable experts of all sorts on the payroll. From a general counsel to a head of Information Technology, every organization needs specialized minds...

As a marketer, have you ever wondered why your customers leave after just two months, or why there’s a sudden 60% plummet in your daily average usage? Or, why is it that some days customers just...

With the technological advances that have come about in the last decade, marketers can now drive campaign performance more effectively than ever before. However, this is no indication of a digital...

The viewership space is changing by the moment as viewers themselves are increasingly and consistently engaging with content on their own terms. This is a result of diversifying device technology and...

Understanding the shopper journey is paramount to both your marketing strategy and your desired end results. Without enough accurate data, there’s no way to be fully confident in the...

Have you ever gone to the store to buy a particular brand of – let’s say pants, for the sake of this example – and when you get there you find another brand that seems to fit you...

Cost per Mille vs Effective Cost per Mille Most advertisers know that CPM stands for “Cost Per Mille” or cost per 1000 impressions. Advertisers set their desired price per 1000 ads served....

The subject of this case study is a well-established and highly respected Buick Dealership in the southwest region of the United States. Their business strategy was built on the foundation of creating...

No matter what action step you’re about to take, it seems like one time is always better than another to do it. It’s mentioned what days the specials at the grocery store are best, or...

If you’ve ever heard any of the sermons that Genius Monkey preaches, you’re probably aware of how much we believe in the profound importance of attribution tracking. We know how to help...