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Setting Up KPIs and Conversions Part Two: Tracking the Truth

Setting Up KPIs and Conversions Part Two: Tracking the Truth

In Part One, we introduced you to Pixel Monkey – the part of our Genius Monkey brain center that enables tracking and measurement through live reporting with conversion tracking and full...
Read More > May 24, 2019
Setting Up Conversions and KPIs (Part One)

Setting Up Conversions and KPIs (Part One)

At Genius Monkey, we are firm believers in full attribution tracking right down to the conversions that matter most. We drive the maximum number of engagements and conversions from as many networks,...
Read More > May 22, 2019
Ad Targeting In Light of Today's Challenges

Ad Targeting In Light of Today's Challenges

In past blogs, we have covered several subjects related to ad targeting and how important it is to keep all your advertising ducks in a row. This is especially true with the challenges that present...
Read More > May 15, 2019
Genius Monkey boosts concert ticket sales. Rockets ROAS 1100%

Genius Monkey boosts concert ticket sales. Rockets ROAS 1100%

A new city/venue has been added to the 2019 schedule of this renowned music, comedy, culinary and entertainment festival. They have come to Genius Monkey for help with brand awareness and boosting...
Read More > May 10, 2019
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Read More > May 8, 2019
What About the Little Guys in this Technological World?

What About the Little Guys in this Technological World?

As any savvy marketer knows, advertising technology has become so advanced and so specific, that some marketing performance agencies are feeling defeated by these advancements. They know that if they...
Read More > May 8, 2019
Looking Beyond Impressions

Looking Beyond Impressions

As anyone in the dating scene knows, first impressions matter, but they certainly aren’t everything. The same can be said for digital marketing. It’s great when anyone views your ad, but...
Read More > May 3, 2019
Push them Over the Edge with Video

Push them Over the Edge with Video

In our extremely competitive e-commerce industry, some websites need to push hard and fast to get the sale right now, while other companies must somehow inspire the customers before winning them over,...
Read More > May 1, 2019
Step Aside Regular 3D, Texture TV is Coming

Step Aside Regular 3D, Texture TV is Coming

The Disney research and development team have once again taken technology to the cutting edge. They have developed a means by which a user can feel textures on a flat screen. Yep, you read that right!...
Read More > April 26, 2019
American University Yields over a 52% Reduction in Cost Per Action for Enrollments

American University Yields over a 52% Reduction in Cost Per Action for Enrollments

A well-respected American university recently decided to partner with Genius Monkey in hopes of increasing enrollment and promoting plans for specific degrees. The university was also struggling with...
Read More > April 24, 2019
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