Customers respond in a positive fashion when they feel special and important to the brand. In this quest for personalization, marketers are faced with a myriad of marketing technology choices. And...

The manner in which programmatic platforms price inventory has undergone a sizable shift. In March of 2018, 338 billion ad impressions across 39 US supply-side platforms were analyzed by Getintent....

As many of our readers know, Genius Monkey is a regular participant in the Digital Summits held around the nation, where we share our philosophies and best practices in the field of digital...

Today’s customers are getting tough to keep up with! They no longer buy things based on impulse or first impressions; they do their homework for just about all of their purchases. They also want...

During the year of 2017, and for the first time in history, the giant duo of Facebook and Google slipped in their market share. And, surprisingly, this came BEFORE the Guardian and the New York Times...

Autonomous vehicles (otherwise known as self-driving cars (or driverless cars) are beginning to make their way onto our roads and highways. These latter-day driving machines use sensory data collected...

Now that we have turned the corner onto 2019 Street, Genius Monkey will take this time to reflect on the outstanding year we’ve had, and rev up for an even bigger, better year for the constant...

Any emerging technology inevitably enters the ring of advertising. Augmented and virtual reality, visual search, chatbots and voice commerce have all been on the radar of retailers as the next big...

Perhaps the most noticeable change in the field of data analytics is how rapidly it’s growing. Every year companies are able to gain more data from their customer interactions, and the lag time...

Data is the reigning king of marketing, and continues to increase in power as technology continues to proliferate throughout the industry. It’s not so much the actual data that is so important,...