In May of this year (2018) Genius Monkey announced that we became part of an elite group of companies that had earned the TAG Registered Seal, issued by the Trustworthy Accountability Group (TAG). We...

As a marketer in this day and age (as well as marketers from yesteryear), you will most likely agree that one of the most important elements of spreading the good word is to know your target audience...

The researchers at Google are as dedicated at watching shoppers as avid bird watchers are at tracking down the ever-so-rare Helmeted Hornbill. This year, Google is scouting out the holiday Bargain...

A significant landmark was formed when, just in the first half of 2018, US advertisers spent just under $50 billion, which is an all-time high for the ad industry. To put this in perspective, that...

Anyone who has ever done any road-traveling here in the U.S. has surely seen multiple signs for businesses that claim to have the “world’s best” coffee, or the “nation’s...

Retargeting is like a bullet that ricochets off of a boulder and comes back at you, only it’s not really a bullet … it’s more of a reminder. You know, just in case you forgot or...

Retargeting is a way to connect with people who, based on their digital actions, previously interacted with your website or mobile app. It allows you to strategically position your ads in front of...

Collaborative Marketing is the process of sharing or combining resources in order to increase leads, brand, and influence. Consumers who saw brand and product-focused ad creatives were 102% more...

As all marketers know, there are two key metrics that are near and dear to their bottom lines — reach and frequency. Reach is a result of the proliferation of smart speakers (otherwise known as voice...

In the 1968 movie 2001: A Space Odyssey, the computer named Heuristic ALgorithmic (HAL) was endowed with a great deal of artificial intelligence (AI). Not to spoil the ending, but things didn’t...