Since the beginning of advertising, marketers have been on the hunt for data. It’s no longer an effort to find it … in fact, there’s so much of it out there, many brands don’t...

Since 2015, searches for “same day shipping” have increased by 120% 44% of those who use their voice-activated devices say that they order products with it at least once per week...

Programmatic advertising has made an enormous impact on the marketing world, and Genius Monkey has remained at the forefront of these technological developments and implementations. But, to those who...

Marketers have a great opportunity to become a part of consumers’ plans by simply “being there” when the customer needs them. Today’s search behavior is constantly changing,...

Media and device agnosticism is simply the ability of a computing component to work with various systems without the need for any special adaptations or modifications. In other words, it’s...

Digital video marketing is a strategy that is oft times overlooked. When used in conjunction with a programmatic digital marketing platform, attention-getting videos are ideal for promoting products...

As the holidays approach, here are a few statistics to keep in mind: 75% of shoppers in the U.S. use at least three channels while shopping 61% of consumers will abandon loyalty if they find a store...

Last week’s blog was about the first half of Jeremy Hudgen’s presentation to the crowd at the 2018 Digital Summit in Detroit. As promised, this week’s blog is about the second half...

Some of the most common concerns that we hear at Genius Monkey are: I’m not sure that display advertising works I’ve tried it before, but I didn’t see the results I wanted I have NO...

Of late, the manner in which effective programmatic platforms price their inventory has undergone a sizable shift. In March of 2018, 338 billion ad impressions across 39 US supply-side platforms were...