Social media has recent roots in the overall timeline of our technological advancements. Facebook is a great example of a successful social medium that swept the world. In fact, as of December of...

Recently there has been a movement by many consumers to install software that blocks ads. These “ad blockers” are utilized to automatically remove unsolicited online advertisements. Some...

When mapping your customer’s path to conversion, attribution tracking is key. Using detailed attribution tracking, we integrated with Ticketmaster and were able to track the precise number of...

Brand marketers of today are fortunate to have the advancements of digital programmatic technology to get their message to those who are ready to hear it. There is one group of marketers that...

When we have questions in life … about anything, we tend to go to a trusted source to discover the answers. It could be a member of our family, a teacher or a good friend–someone we...

Have you’ve ever heard the phrase, “If you’re standing still, you’re moving backwards?” This applies to many aspects of life, including mobile brand experiences. The two...

According to a new analysis, it takes an average of 22 seconds for a mobile landing page to fully load.1 But, 53% of searchers will abandon the mobile site if it takes longer than three seconds to...

There is a lot of information to be learned by following the bread crumbs left by the consumers. Some of these “crumbs” come in the form of the top searches of 2017, which helps marketers...

The automotive industry has made huge strides over the past decade. This growth can be attributed to multiple factors, including the technological innovations, the emergence of autonomous vehicles,...

Nobody could ever argue the fact that consumers of today are obsessed with research. As an example, the search for “best” has increased by more than 80% over the last two years! In...