Genius Monkey has experienced a stellar 2017. That’s wonderful, but 2018 is shaping up to be an even greater one! To gain a better insight into what transpired last year for this ever-growing...

One of the many ways to help your potential customers realize your value is for them to read the online digital reviews that provide peer-to-peer recommendations. This is evidenced by the fact that...

Genius Monkey has once again been published on Forbes.com! This informative article covers the subject of “blocklisting,” and the best way to use it. The article is called Advertising...

Search has become a huge asset for consumers. Each day more and more people are discovering how helpful it can be to search out the advantages of purchasing one brand over another; from refrigerators...

As surprising as this may be to read, the number of shopping searches on Christmas day outnumber the shopping searches on Black Friday—by 34%!1 When a consumer is considering a new purchase, they...

Your targeted audience is a cornucopia of different ages, groups and personalities. Here are a few indicators of that fact: Close to 5 billion videos are viewed on video-share sites every day 86% of...

On a global level, programmatic adspend has grown from $5 billion in 2012, to a whopping $39 billion in 2017! This is faster than all other digital channels, including social media and online video....

The cost of human attention has increased 700 — 800% in real terms over the last 27 years. It is the most drastic increase in any business expense over the last quarter-decade. Because of its value,...

Currently, in 2017, there are more than 2 billion mobile phone (or tablet) users that have conducted some form of mobile commerce transactions this year. More than 95% of mobile users will use their...

As the evolution of effective video ads continues, we constantly see trends that favor this ever-growing form of advertising. Case in point: Over 500 million hours of video are watched on YouTube each...