Experts at eMarketer anticipate a 24% lift in adspend on digital video in 2017, boosting the total spending to $13 billion. In addition, 75% of that money will be transacted through programmatic...

Mobile is continually growing, playing an integral part in the Business to Business (B2B) customer journey. So much, in fact, that today, 50% of B2B search queries are initiated on smartphones. By the...

The days of summer are gone and the holidays are coming on quickly. If your holiday marketing plan isn’t in place, you’d better get rolling! Let’s first take a look at two of the...

Over the last 20 years, the cost of buying just one minute of a consumer’s attention from a television ad in the United States has gone up by 700%. Conversely, the percentage of advertisements...

1. Omni-channel marketing Today in the United States, 35% of companies currently have an Omni-channel marketing strategy. Of the businesses that do not, 27% intend on implementing one shortly....

Mobile has been driving its way to becoming the most preferred way to watch video. According to recent research, in the fourth quarter of 2016 mobile devices saw 54% of all video starts. This figure...

The advertising industry is constantly being turned upside down with the implementation of new technology. These new breakthroughs include virtual reality, social media and wearables. Not only is...

Where do you use your smartphone? If you’re like most people, you use it everywhere! Case in point: 91% of smartphone users look up info while right in the middle of a task. 69% of online...

A company must be present in all places in order to reach its marketing objectives, assuming those objectives are lofty. But, bigger is not always better. Let’s look at Google, as an example....

Utilizing a deep neural network (a system that has been trained to think like the human brain and nervous system) loaded with a large set of bounce rate and conversion data, researchers were able to...