Did you know that: Compared to a year ago, smartphone users are 50% more likely to plan on purchasing something using their smartphones to compare availability, prices or customer reviews. Over the...

There’s a new, cutting-edge technology that’s changing the face of retail marketing. It’s beacons. Here are a few statistics that may help to emphasize this point: By the end of this...

Have you ever been doing research, watching videos on YouTube or attempting to find a new couch on sale, and you discover that with every page you open, there are more and more adds to contend with?...

Once again, Forbes.com has published an article by Genius Monkey’s CRO, Jeremy Hudgens. It expounds on the importance of sticking to the measurements that most impact your bottom line. The title...

At Genius Monkey we’re a breed apart from the rest. Most of you reading this will remember a children’s show called Sesame Street. On it, they played a game called “One of These...

While the tumultuous discussions continue regarding the value of transparency, more and more brands continue to redefine success in programmatic. While highly-ranked publishers encourage brands to...

We have become a culture that is highly reliant on online search. Recent reports indicate that 51% of smartphone users have discovered a new company or product when searching on their phone. B2B...

Did you know that nearly 95% of Google’s revenue comes from online advertising? The average consumer is served up over 1,700 banner ads per month, yet only 50% of them are ever viewed. What is...

Google, in partnership with Ipsos, recently conducted research geared towards discovering the tastes, behaviors and wants, as well as the future trends, of the up-and-coming “Generation Z”...

There are exponential changes occurring in the field of retail. Recent research indicates that at least 58% of retail sales (non-grocery) is expected to be influenced by digital in 2017. More...