A recent survey revealed that people interact with their mobile smartphones an average of 13 times per hour. In addition, 60% of ads that people found to be influential in making a purchase were...

Google is launching ad blocking technology in Chrome… and why this is a good thing for all of us! According to Mary Meeker’s 2017 Internet Trends report, the marketing industry...

The impact that mobile advertising has on the landscape of advertising is growing exponentially, and no company in any industry should ignore the tracks that mobile ads are leaving in the sand. Here...

“Searches on smartphones for ‘Furniture near me’ has increased year over year by 85%.” Furniture shopping has come a long way. No longer is it only an in-store activity, as...

According to a recent forecast by eMarketer, it is estimated that close to 80% of every dollar spent on advertising will be allocated to programmatic in 2017. This number equates to a whopping $32.56...

If you were to look up the definition of native advertising, you would see that it is content in an online publication that resembles the publication’s editorials, but is paid for by an...

With the proliferation of devices, screens and platforms, it is much easier in this day and age to reach the right audience with video ads. But how effective is the reach if the attention is lacking?...

Forbes.com has published an article by Genius Monkey CRO, Jeremy Hudgens, in which he expounds on the importance of combatting the effects of ad fraud in the arena of online advertising. It’s...

With the millions of websites that exist in the cyber world, the information highway can guide visitors to a practically infinite number of destinations. So how can you get potential consumers to your...

Genius Monkey is excited to announce the newest utensil in our technological toolbox; it’s called Genius Monitor, and it’s designed to help our clients better understand how their website...