Attribution, validation and bot detection are more important than ever; especially when there are so many discrepancies between analytics and the network reporting. As an example, let’s say that...

There are many experts in the marketing industry who feel that it won’t be long before mobile commerce dominates over PC-based sales. In fact, recent polling data indicates that there are many...

Recent studies have shown that being present and available for consumers as they conduct their initial online searches is a crucial factor in order to drive customers to your website, or through your...

Most internet users of today experience media on a number of screens, such as their smartphone, computer, tablet and television. This means that a user may start a function on one device, yet finish...

According to a recent forecast by eMarketer, it is estimated that close to 80% of every dollar spent on advertising will be allocated to programmatic in 2017. This number equates to a whopping $32.56...

The key to online success is to drive quality targeted traffic to websites that are easy to understand, and simple to navigate. It must be transparent WHO you are, WHAT you sell, WHERE it can be...

HTML5 is the latest and greatest version of the HyperText Markup Language that was developed in the late 1980s. It was meant to describe documents that linked to one another. Back in the day, the role...

In December of 2016, a cybersecurity firm called White Ops announced that Russian cybercriminals had built a new high-tech ad fraud enterprise. The scheme involved showing real ads to fake people, and...

A recent study concluded that an advertiser on a primetime television broadcast could have reached 56% more adults (18-49) by also placing their video on YouTube. The screens that ads appear on are...

According to leading marketing forecasters, the dollar amount that’s spent on advertising via social media is predicted to equal what is spent on newspaper ad revenues by the year 2020. This...