The measurement and tracking of today’s advertising results is easily contaminated; plagued by malicious fraudulent activity. In order to validate the effectiveness of a company’s ad...

On average, only 5% of the consumers’ time is spent searching; the other 95% is spent on reviewing content as they secure their decision on what to buy, and from whom. It has become obvious that...

The holiday shopping frenzy has begun, and consumers are increasingly turning to the internet to discover what is in, who they should purchase from or where they should go to find it. Last year, over...

Most brand marketers recognize that we are now living in the future; at least technologically. Now, successful companies are recognizing that they must be there for consumers during the pertinent...

Online consumers are used to seeing ads pop up as they browse the internet. This is not a bad thing. In fact, with the programmatic technology in full swing, these ads can be a great assist to...

Nearly 70% of all smartphone users look at their phones within 15 minutes of waking up each morning. Their uses may vary; glancing at the morning’s news stories, catching up with friends or...

Brand marketers will give up a record $5 million for a 30-second ad during the FOX broadcast of this upcoming 2017 Super Bowl. However, things are a bit different this year. Because of the chatter...

According to recent research, less than 30% of small businesses use website analytics. In fact, 18% of them admit that they do no tracking at all. Also, one third of advertisers indicate that they...

A High Bounce Rate is Not a Problem … As a Matter of Fact, It’s to Be Expected! Here’s why: People are watching something else, or possibly involved in a project when they see an ad...

The future has arrived, and it’s called 360 Degree Immersive Video. Viewers can now submerge themselves into the middle of a scenario rather than watch it from the sidelines. This goes for all...