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The Imperative Role of Split Testing

The Imperative Role of Split Testing

Effective marketing involves a great deal of expertise and technology, which is why Genius Monkey employs marketing scientists that stay on top of it all. However, even being the high-tech industry...
Read More > May 27, 2016
Current Video Trends

Current Video Trends

Once upon a time, when brand marketers wanted to attract the attention of their targeted consumers, they would first think of television advertising. Today’s marketing platforms (the successful...
Read More > May 20, 2016
Don't Underestimate Mobile Engagement

Don't Underestimate Mobile Engagement

Today’s consumers no longer have to peruse giant shopping malls and mega-stores in order to find products and services on which to spend their money. Statistics indicate that 1 in 3 of the...
Read More > May 13, 2016
Video Strategies for the 2016 Summer Games

Video Strategies for the 2016 Summer Games

Advancing quickly to the front of the marketing strategy line is the 2016 Summer Olympics. There is little doubt that sports content, as well as real-time marketing, will play a key role in your...
Read More > May 5, 2016
Proven to work yet only 1 out of 4 companies do it?

Proven to work yet only 1 out of 4 companies do it?

The vast majority of people who visit a website for the first time end up leaving without initiating some sort of requested call to action-98% to be exact! That’s what has driven the conversion...
Read More > April 29, 2016
Genius Monkey Strikes Deal with Zvelo, Taking Brand Safety to the Next Level

Genius Monkey Strikes Deal with Zvelo, Taking Brand Safety to the Next Level

SUMMARY: In order to protect the brand safety and ROI of each of their programmatic advertising clients, Tempe, Arizona-based Genius Monkey will take it up a notch by implementing the malicious...
Read More > April 14, 2016
Email Opening Lines that Pop!

Email Opening Lines that Pop!

Using our advanced programmatic targeting technology, Genius Monkey can reach out to the right consumers at the right time, generating a great number of potential customers. However, your marketing...
Read More > April 1, 2016
Boost Viewer Engagement with Video Based Sites

Boost Viewer Engagement with Video Based Sites

Placing video ads on YouTube and other video based websites used to be a sideshow in the circus of advertising and marketing. However, over the last few years, online video ads have become one of the...
Read More > March 24, 2016
Need for Speed

Need for Speed

We live in a world of “got to have it now,” “want it immediately” and “don’t keep me waiting!” This is especially true for consumers using mobile devices. We...
Read More > March 17, 2016
Online Video Ads Drive Marketability Skyward

Online Video Ads Drive Marketability Skyward

As time and technology move forward at an unprecedented pace, experts are reporting that the trend of embedding online video ads into their marketing platform has proven to be valuable to advertisers,...
Read More > March 11, 2016
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