Before a business owner can raise startup funds and finance the launching of a company, they must first research and gather adequate demographic information to include in the business plan. This...

There are very few programs in the field of broadcasting in which many look forward to the commercials; yet that is exactly what occurs every year with the broadcast of the Super Bowl. These creative...

New information is shedding light on the reason why football fanatics are tuning in to video sharing websites for updates and content regarding their favorite teams, schedules, stats and game...

Supported by search engines, as well as programmatic buying, video has become, if it’s not already, the future of advertising and content marketing. And it isn’t hard to see why. According...

More and more, businesses are noticing that mobile devices are playing a highly expanded role in how websites are displayed, especially in the ecommerce world. A recent study has shown that **67% of...

The holidays are upon us, and that means that the critical selling season for merchants is quickly escalating into full gear. With the holiday shopping season underway, a greater number of Americans...

Content has always been king, but it now assumes a crucial role in the world of digital media systems. While difficult to connect ROI and effort, it is a well-known fact that blog posts, infographics,...

Being a successful marketer requires more than just working the job; it requires a sense of pride and passion for the ad world. It requires a broad knowledge of the technological breakthroughs, as...

Using Metrics for Marketing Success As long as there have been goods to sell, mankind has been actively marketing- compelling others to choose their goods over those of their competitors. Of course,...

Smart Phones and Tablets are Rich Tools for Brand Marketers Smartphones and tablets are quickly becoming the television-watching companion of choice. People in general are now using their alternative...