There are millions of marketing messages being delivered to the world’s consumer population at any given moment. Today’s technologically advanced media is capable of some incredible...

For years, marketers have been trying to sell their goods and services by advertising to the general population, hoping that someone in the crowd would want or need what they’re touting....

For years, marketers have been trying to sell their goods and services by advertising to the general population, hoping that someone in the crowd would want or need what they’re touting....

It’s no secret to anyone in the marketing field that advertising is most effective when the three R’s are achieved the Right message to the Right person at the Right time. It used to be...

The evolution of the marketing world has led to a much higher level of efficient branding. This new, innovative technology offered by Genius Monkey can be leveraged by brand marketers, allowing them...

An ad impression is a measure of the frequency with which an ad is seen. It is sometimes referred to as an “ad view.” Every time an ad is displayed on a webpage, it counts as one...

In order to market what it is that your business has to offer, it’s not only helpful, but imperative, to identify your target market. If you have a small business, and want to stay competitive...

The world of electronic media is continually changing, morphing into new, improved mediums for advertisers to peddle their goods. In this day and age, virtually every media platform has been permeated...

There are a lot of people tossing around the term “Programmatic” these days. Nonetheless, not everyone who has adopted this buzzword actually understands just what it is. The idea of...

The technology that drives online advertising is continually improving. In an effort to make the purchasing of ad space more efficient, new methods are constantly being tried and tested. Currently,...