Choosing the right programmatic DSP comes down to knowing what you need out of your marketing platform and tech stack. Many advertisers choose to go with a single DSP, which limits their ad platform to the placements and costs that the DSP is able to provide at the time of the ad placement bid. With a Meta-DSP like Genius Monkey, however, you can bring in many Demand-Side Platforms and direct deals into the same platform, allowing you to buy diversely and agnostically. This creates lower costs, more conversions, and better return on investment.
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How Genius Monkey’s Programmatic Solution Works For You
1
Delivering your message with the highest propensity to engage at the lowest possible cost
2
Placing ads directly in your customer’s path, leading them to where they need to be
3
A proprietary set of algorithms that assures that our optimization occurs in real-time
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All Campaigns are monitored by a team of managers keeping AI in check
By definition, a Meta-DSP is an ad tech platform that has built a software layer on top of several or many Demand-Side Platforms [DSPs] to collectively manage and operationalize campaign design, trafficking, tracking and reporting across the DSPs in one platform with a high degree of automation. Some of the main benefits of a Meta-DSP over a regular DSP include:
Place all your DSP buys into one central platform, saving hundreds of hours in campaign management and headache.
Create market competition between different DSPs, allowing you to find the right audience, at the right time, for the lowest possible cost.
Provide greater coverage across all potential placement opportunities.
Simplify your workflow and maximize your returns.
Why should you use, and not build, a Meta-DSP?
Many digital marketing agencies have tried or are currently trying to buy or build everything in-house in an attempt to create more margin and more transparency. The problem? $$$! Creating a true Meta-DSP that has programmed automation to perform buys across multiple DSPs is an endeavor that, if done right, would cost millions of dollars. And when these agencies create their version of a Meta-DSP, or a simplified way to buy from multiple places, keeping up with industry changes becomes difficult and costly. Working with an established Meta-DSP negates these issues, taking the pressure off the agency and advertiser, saving them time to do their job and service their clients.
Why use Genius Monkey Meta-DSP?
Genius Monkey paved the way in the programmatic space as one of the first Meta-DSPs. With Genius Monkey’s long-established relationships with virtually all Demand-Side Platforms and various direct deals from early on, we have been able to negotiate lower rates and be grandfathered in to avoid platform fees that newer platforms are not able to avoid.
Combine these advantages with the long track record and data insights that come from being in the game for what is a very long time—at least from a tech company standard—and what does that mean? It means the advertiser’s end cost with Genius Monkey is fractions of what you will pay with other platforms. Better ROI—plain and simple.
Individual DSPs have different strengths and weaknesses, and some perform better in different verticals and markets. Thus, marketers have traditionally managed all of these separately in different consoles—which is a lot to manage. Genius Monkey’s Meta-DSP eliminates the need for this by bringing everything together into one programmatic platform that optimizes for performance and moves budget in real-time to where the data shows we have the best likelihood for success and maximum ROI. And just to make it an even easier decision, Genius Monkey also provides the most informative and detailed reporting and attribution in the industry, at no additional cost, so that you can easily see what kind of return you are getting.
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