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Don’t Just Advertise. Personalize.
The great thing about programmatic advertising is its ability to find all the right audiences for your digital ads, at all the right times. And not just any audience–a well-primed audience composed only of consumers who fit your customer profile.
Measurement & Validation
Proof is in the pudding — Digital advertising measurement and attribution tracking of today’s advertising results is easily contaminated. We validate the effectiveness of your digital ad spend with us by properly tracking full attribution and eliminating ad fraud from your programmatic advertising.
Live dashboard: Get full attribution tracking down to the conversions, including items like:
- Conversion type
- Device type
- Interaction level
- Conversion dates & times
- Conversion IP Address
- Conversion referral pages & more..
Media & Device Agnostic
Our programmatic solution optimizes towards the most effective mix of both media and device types. We use ALL available media outlets, and adjust campaigns in real time for best performance. We serve ads to all connected devices with the only bias being on performance. This includes mobile, desktop, tablet and smart TV (OTT).
Unrestricted Behavioral Targeting
Genius Monkey’s ad platform accesses numerous behavioral databases to allow you to hit virtually any targeting element and/or combination you can dream up. Our system can also layer in your own CRM data to create look alike modeling or from actual real time conversions we track
Real-time Optimization
Our ad delivery platform consists of a set of algorithms called Omni Monkey® that optimizes across all variables, including devices and media access points in real time all based on performance, ensuring optimal performance and ROI.
Quants with Human Oversight®
Don’t set it and forget it - Algorithms and Artificial Intelligence (AI) are only as good as the humans monitoring and training them. Our system is amazing, but we don’t subscribe to the “set-it-and-forget-it” mentality. All campaigns are monitored by a team of campaign managers who oversee the operation and keep the AI in check.
Reach the most people, with the highest propensity to engage, at the lowest possible cost
- No Contracts
- Campaigns Fully Managed by Genius Monkey
- Don’t pay for impressions. Only pay when your audience engages with your ad.
- Highly effective, Programmatic Pay Per Engagement banner & video display campaigns average as low as $0.47 per click
- Effective CPM of $2-$3 (as compared to $5-$15 CPM)