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Genius Monkey Ad Buying VS Competitors
Genius Monkey
Ad Server
Competitor A:
DSP or Ad Server
Competitor B:
DSP or Trade Desk
Sourcing Inventory or Ad Placement
Exchanges & Trade Desks
Exchanges
Trade Desk to Exchanges
Ad Networks
1st Party Networks
Limited 1st Party Networks
Limited 1st Party Networks
Targeting/
Audience Targeting/
Behavioral Databases
Omni Monkey
Access to ALL Behavioral Databases
1 or 2 Behavioral Databases
1 or 2 Behavioral Databases
Validation
Triple Layer Validation
Single Validation
Single Validation
Optimization
Ai & Human Oversight Ad Optimization
N/A
N/A
Reporting
Full Impression Level Attribution On All Mediums
Partial Attribution
Partial Attribution
Total Cost to You
ALL-INCLUSIVE
Missing Features
- Long term contracts
- Late night anxiety
- Exorbitant costs
Missing Features
- Unlimited behavioral databases at no cost
- Multiple layers of validation
- Automated optimization algorithms with human oversight
- Full attribution
- Direct deals with 1st Party Networks DSPs, SSPs and tradedesks
- Full support customer service
- All-inclusive pricing
Missing Features
- Unlimited behavioral databases at no cost
- Multiple layers of validation
- Automated optimization algorithms with human oversight
- Full attribution
- Direct deals with 1st Party Networks DSPs, SSPs and tradedesks
- Full support customer service
- All-inclusive pricing
Genius Monkey has developed
long-standing
relationships with
first-party networks, exchanges,
tradedesks, validation partners, and
behavioral databases to bring you
an
all-inclusive price.
This not only simplifies the process but also significantly outperforms all of our competitors on cost and performance metrics.
This is all backed by our industry-leading, full-attribution reporting.
Genius Monkey Average Pricing
Display Ad Pricing
$0.60 - $1.09
Average Cost-per-click
$2-$4
Effective CPM
Industry Average
$1.05 - $2.20
Average Cost-per-click
$5-$9
Effective CPM
Video Ad Pricing
$0.70 - $1.60
Average Cost-per-click
$10-$22
Effective CPM
Industry Average
$2.00 - $5.00
Average Cost-per-click
$20-$40
Effective CPM
Ott Ad Pricing
$39 - $55
Effective CPM
$0.04 - $0.08
Cost per Completed View
Industry Average
$50 - $80
Effective CPM
Audio Ad Pricing
$21 - $37
Effective CPM
N/A
Cost per Completed View
Industry Average
$38 - $50
Effective CPM