Canales Furniture Saw Over a 900% Increase in Online and In-Store Visitors After Adding Programmatic to Their Marketing Strategy

The Challenge

The main challenge Canales Furniture faced was increasing foot traffic to their retail stores. They also wanted to shift away from only using traditional marketing methods toward including more targeted digital advertising.

Before working with Genius Monkey, their primary advertising method was sending paper mailers to homes in the area or relying on word-of-mouth referral marketing. But by sending their mailers to such a large population, they never really knew if they were targeting the right audience. They also struggled to reach new audiences and customers.

Their target audience included families, specifically Spanish-speaking Hispanic families. Canales knew that using Genius Monkey for their digital advertising would boost their online presence, but they were most excited to see how it would impact their in-person foot traffic.

Purchasing larger pieces, like furniture or appliances, is vastly different than purchasing footwear or clothing online—more time and thought often goes into larger furniture purchases, and traditional mailers and marketing was not helping to push that needle. That’s where Genius Monkey came in to help.

Canales Furniture wanted to focus on these primary goals with their programmatic vendor:

• Increasing Foot Traffic in Stores
• Targeting Family Demographics
• Boost Online Presence